徐州家具企业发展农村跨境电商初探

Study on Xuzhou furniture enterprises' developing cross-border e-commerce in rural areas

"一带一路"倡议的提出和实施,为我国发展农村跨境电商提供了机遇,拓宽了国际化路径.在重点分析徐州家具企业转型过程中的挑战基础上,试图从建立跨境电商产业区、提高生产效率和环保标准、加强品牌建设、利用海外仓物流模式、多方面培养和吸引跨境电商人才等方面提出解决方案,以期帮助农村跨境电商企业走出困境.

The introduction and implementation of the"one belt and one way"initiative has provided opportunities for China to develop cross border electricity providers in rural areas,and has broadened its internationalization path.Based on the analysis of the challenges faced by Pizhou furniture enterprises in the process of transformation,this paper tries to put forward solutions from the aspects of establishing cross-border e-commerce industrial zones,improving production efficiency and environmental protection standards,strengthening brand building,utilizing overseas warehouse logistics mode,cultivating and attracting cross-border e-commerce talents in various aspects with a view to promote the transformation of Xuzhou furniture enterprises to rural cross-border e-commerce enterprises.