儒家人文精神对湖南省体育文化产业发展的影响及战略选择

The Influence of Confucian Humanistic Spirit on the Development of Sports Culture Industry in Hunan Province and its Strategic Choice

从儒家人文精神对湖南省体育文化产业发展的战略选择进行剖析。首先,对儒家人文精神进行释义;其次,分析儒家人文精神对湖南体育文化产业的影响;然后,对湖南省体育文化产业发展概况进行阐述;最后,具体阐述如何结合儒家人文精神对湖南省体育文化产业发展进行战略选择:即以儒家"和而不同"精神为指导,实施创新战略;以儒家人文精神为元素,实施品牌特色战略;以儒家"协和万邦"精神为主导,实施"走出去"战略;以儒家的"经世致用"精神为指导,实施人才聚集战略。

The study analyzes the strategic choice of the development of sports culture industry in Hunan province from the Confucian humanistic spirit.It analyzes the influence of traditional cultural elements and Confucian humanistic spirit on Hunan sports culture industry.Based on the Confucian humanistic spirit,the strategic choice for the development of sports culture industry in Hunan province is explained in detail.That is,with the Confucian"harmony in diversity"spirit as the guidance,implementing the innovation strategy;with the Confucian humanistic spirit as the element,implementing the strategy of brand characteristics,and with the spirit of Confucian"living in harmony with all others far and near"as leading,implementing the"going out"strategy;guided by the Confucian spirit of"serving the world",implementing the strategy of talent aggregation.