旅游演艺:概念辨析、类别梳理与关系模型

Tourism Performing Arts: Concept Analysis,Category Carding and Relationship Model

由于旅游者理解差异、企业诉求不同及产品表现多样等,旅游演艺相关称谓纷繁复杂,但各相关称谓可归纳为具有统称意义的旅游演出、多指称小型演出的旅游表演和特指中型及大型演出的旅游演艺。在旅游演艺的发展过程中,形成了镜框式旅游演艺、实景演出、浸入式旅游演艺三大类别,它们代表着旅游演艺的三个不同发展层次,符合不同时期旅游观众的审美追求,呈现出明显的递进关系,另外其也在相互融合中得到持续发展。三者到底选择歌舞表演、故事表演等哪一种演出方式,抑或这些演出方式更适合三者中的哪一类?双方在不断选择中相互促进。同时,不同分类标准所形成的各类旅游演艺间也存在着明显的促进关系。

Due to the differences in the tourists'understanding,enterprise demands and various manifestations of the products,the related names of Tourism Performing Arts(abbreviated as TPA)are complicated,but the related names can be summarized as tourism performances with a collective meaning,tourism performing mostly referring to small performances,and TPA which especially involves medium and large tourism performances.TPA has formatted the three categories of frame type,real-life scenery type,immersion type,which represent three different levels of development.The three categories of TPA are in accordance with the aesthetic pursuit of tourism audience in different periods,showing obvious progressive relationship and gaining a sustainable development in mutual integration.Both sides promote each other in the constant selection between different forms of performance such as singing,dancing and story performing or consideration of which category theses performances are most suitable for.At the same time,all types of TPA demonstrate clear promotion relationship with different criteria for classification.