利用“移动云平台”构建SPOC课程与评价体系的探索——以西北师范大学知行学院《市场营销学》课程为例

基于SPOC的混合教学模式是继MOOC快速发展之后出现的一种新型信息化教学模式,该模式对提升教学有效性有巨大潜力。文章以《市场营销学》课程为例,阐述了大数据语境下SPOC教学模式的内涵及优势,设计了基于SPOC的混合教学模式,通过利用AHP层次分析法对其教学评价体系进行了权重的测算,以期为独立院校应用SPOC进行课程教学改革提供借鉴。

The SPOC that mixed-teaching mode is a new teaching mode after the rapid development of MOOC.This model has great potential for improving the effectiveness of teaching. Taking the course of "Marketing" as an example, this paper expounds the connotation and advantages of SPOC teaching mode under the context of big data, and designs a hybrid teaching mode based on SPOC. By using AHP analytic hierarchy process, its teaching evaluation system is weighted in order to provide reference for the independent colleges to apply SPOC for curriculum reform.