基于全民健身政策的体育产业发展路径分析

An Analysis on the Development Path of Sports Industry Based on National Fitness Policy

全民健身政策在很大程度上支持了体育产业发展,但随市场经济的波动和市场主体的倾向,过度集中化的表现也成为体育产业结构的不合理现象。分析全民健身视域下体育产业结构的整体分布,提出部分体育产业发展路径,旨在进一步支持体育产业结构的优化调整,并积极落实全民健身政策,达到全民普及健身事业的发展诉求。

The national fitness policy has supported the development of sports industry to a great extent, but with the fluctuation of market economy and the tendency of market subject, the performance of excessive centralization has also become an unreasonable phenomenon in sports industry structure. This paper analyzes the overall distribution of sports industry structure under the perspective of national fitness, and puts forward some development paths of sports industry, aiming to further support the optimization and adjustment of sports industry structure, and actively implement the national fitness policy, so as to achieve the development appeal of national fitness for all.