新媒体艺术在现代设计中的应用

On the Application of New Media Art in Modern Design

新媒体艺术的诞生与发展依托于科学与艺术二者的联合,是中国传统文化的一次巨大转型,而先进的科学技术也为文化转型带来了多元化创作方式。新媒体艺术的特点在于其较强的互动性,这种特点在商业空间设计、动漫设计、戏剧舞台设计、环境设计等方面,有较为广泛的实用价值。

The birth and development of new media art relies on the combination of science and art. New media art is a huge transformation of Chinese traditional culture, and advanced science and technology has also brought diversified creative approaches to cultural transformation. The new media art is characterized by its strong interactivity which has a wide range of practical value in commercial space design, animation design, theater stage design, and environmental design.