基于二十四节气的大学文化创意产品设计研究

Study on the design of university cultural and creative products based on twenty-four solar terms

目前,大学文化创意产业的发展前景十分广阔,但是校园文化创意产品在进行设计生产时,存在着一些问题,比如在设计时没有关注到用户需求与用户分析,继而没有完整的体验闭环。校园文化的精神内核与视觉设计之间的联系不够紧密,品牌建设缺乏亲和力与时效因素,不能引起师生之间情感上的共鸣等。文章通过对个案研究,用户调研,设计实践,提出具有时效性的校园文化创意产品设计的设计方法,从而为大学文化创意产品探索新的设计研究思路。

At present, the development prospects of university cultural and creative industries are very broad, but there are some problemsin the design and production of campus cultural and creative products. For example, there is no concern about user needs and user analysisduring design, and there is no complete closed loop of experience. The connection between the spiritual core of campus culture and visualdesign is not tight enough. Brand construction lacks affinity and timeliness, and cannot cause emotional resonance between teachers andstudents. Through the case study, user research, design practice, the article proposes a design method for time-sensitive campus culturecreative product design. This will explore new design research ideas for university cultural and creative products.