新媒体对舆论的影响及管理措施研究

The Impact of New Media on Public Opinion and Management Measures

新媒体是基于现代化的计算机信息网络技术发展起来的,具有实效性、实时性等许多传统媒介不具备的优点,自发展以来就获得了较大的客户群。本文从新媒体对舆论的传播方式、传播主体、传播速度等方面的影响入手,分析新媒体环境下,我国舆情管理的发展现状,以及为了更好地应对这种影响,政府应采取的管理手段和措施。

New media is based on modern computer information network technology,which has many advantages that traditional media do not have,such as effectiveness,real-time and so on. It has been loved by people since its development. Starting with the influence of new media on the mode,subject and speed of public opinion dissemination,this paper analyses the current situation of public opinion management in China under the new media environment,and the management methods and measures that the government should adopt in order to better cope with this influence.