文化自信视域下的桂林市文化与旅游融合发展对策分析

Analysis on the Integration Development Strategy of Culture and Tourism of Guilin from the Perspective of Cultural Confidence

随着人们生活水平的提高,消费者对于旅游业所提供的旅游产品提出了更高的要求,旅游是文化的载体,文化是旅游的灵魂,二者之间是相互促进的关系。论文基于文化自信视域,分析文化自信与旅游的关系、文化元素在桂林旅游中的运用,指出桂林市文化与旅游融合发展存在问题,最后针对存在问题提出相应对策。

With the improvement of people's living standards,consumers have put forward higher requirements for the tourism products provided by the tourism industry.Tourism is the carrier of culture,culture is the soul of tour.ism.The two are mutually reinforcing.Based on the perspective of cultural confidence,this paper analyzes the rela.tionship between cultural confidence and tourism and the application of cultural elements in Guilin tourism,points out the problems in the integration development of culture and tourism in Guilin city,and finally puts forward corre.sponding countermeasures against the existing problems.