需要理论视角下的大学生创新创业激励机制研究

On the Incentive Mechanism of College Students' Innovation and Entrepreneurship from a Need Theoretical Perspective

激励主体、激励客体和诱导因素等是激励机制的关键因素。针对大学生创新创业的激励机制,必须满足大学生创新创业的需求,促进大学生创新创业的发展,最终实现培养具有开创性的大学生。根据马斯洛需要层次理论,我们以大学生创新创业的需求为诱导因素,通过满足、唤醒和引导大学生的需求,可以更好地实现激励机制的引导、规范和制约功能。为此,我们通过分析现状和研究需求特点,制定激励机制的优化方案。

Motivating subjects,motivating objects and inducing factors are key factors in the incentive mechanism.In view of the incentive mechanism for college students to innovate and start business,they must meet the needs of college students for innovation and entrepreneurship,promoting the development of college students’ innovation and entrepreneurship and finally realizing the cultivation of pioneering college students.According to Maslow’s hierarchy theory,we take the needs of college students’ innovation and entrepreneurship as the inducing factor.By satisfying,awakening and guiding the needs of college students,we can better realize the guiding,normative and restrictive functions of incentive mechanism.So we analyze the status quo and the characteristics of research needs,and an optimization plan is designed for the incentive mechanism.