基于双创能力培养的高职《市场营销》课程教学改革探索

Exploration on the Teaching Reform of Marketing Course in HigherVocational Colleges Based on the Cultivation of Double Creativity

《市场营销》是高职院校各专业广泛开展的一门专业基础课程,课程内容强调实践性和创新性,营销实践能力也是创新创业能力的重要组成部分.以高职院校《市场营销》课程为研究对象,融合创新创业教育理念,面向高职学生创新创业能力培养,进行课程改革的探索.

″Marketing″is a professional basic course widely developed in higher vocational colleges.The content of the course emphasizes practicality and innovation.Marketing practice ability is also an important part of the ability of innovation and entrepreneurship.Taking the″Marketing″course of higher vocational colleges as the research object,the concept of innovation and entrepreneurship education is integrated,and the training of higher vocational students′innovative and entrepreneurial ability is carried out,and the curriculum reform is explored.