由家庭旅游到旅游家庭:一个社会的文化转向

From Family Tourism to Tourism Family: The Cultural Turn of a Society

由个人旅游到家庭旅游,由公费旅游到自费旅游,旅游需求正在发生变化,出现了一个文化转向。这个文化转向不仅是旅游行为的,同时更是一种旅游思想的转向,旅游家庭作为一个概念正在形成,其出现于社会群体的意识之中,至少存在于社会的潜意识层面里。文章明确地提出了旅游家庭这一概念,是指把旅游生活当作家庭生活一部分的新价值观,是新增种类生活内容的一部分,而不是指形式上的全家集体出游。旅游者在价值观上由以个人为中心转向以家庭为中心,意味着随着社会富有程度的提高,对心理安全的需求正在超越对物质与功利的渴望,而旅游正好是可以完成这一转向的形式载体,旅游让家可以成为一个移动的概念,分离并提升了家庭的精神价值。

From personal travel to family tourism,from publically-funded travel to self-financed tourism,tourism demand is changing and a cultural shift has emerged.This cultural turn is not only a kind of travel behavior,but also a turn of tourism thought.As a concept,tourism family is emerging in the consciousness of social groups,at least in the subconscious level of society.This paper puts forward the concept of tourism family,which refers to the new values of taking tourism life as a part of family life and part of the new kind of life instead of formal group trips of family members.The change of tourists values from the personal center to family center means the improvement of social wealth,and the need for psychological security is surpassing the desire for material and utilitarian interests.Tourism is the form carrier that can complete this turn.Tourism allows the family to be a moving concept and separates and promotes the spiritual value of the family.