湖南农产品品牌的传播研究

On Spreading of Agricultural Products Brand of Hunan Province

湖南作为农业大省,农产品品种丰富,但农产品品牌尤其是知名品牌发展缓慢。为了在激烈的市场竞争中促进湖南农产品品牌发展,必须在观念上强化农产品品牌意识,给农产品品牌打造独特清晰的定位,设计鲜明的农产品品牌视觉识别形象系统,整合网络等多种传播资源,多方合力传播湖南农产品品牌。

As a big agricultural province, Hunan is rich in varieties of agricultural products, but the development of agricultural products brands, especially well-known brands, is slow. In order to promote the brand development of Hunan agricultural products in the fierce market competition, it is necessary to strengthen the brand awareness of agricultural products in concept, create a unique and clear positioning for the brand of agricultural products, design a vivid visual identity image system of agricultural products, integrate network and other communication resources, and make joint efforts to spread the brand of Hunan agricultural products.