论消费语境下中国电影的文化公平问题

On Cultural Equality of Chinese Films in the Context of Consumption

消费社会的商业和文化逻辑推动中国电影专注于符号价值的生产,形成了新的美学形态和营销理念。在大众媒介帮助下,围绕电影的符号消费,一个个具有独特气质的排他性文化团体建立了起来。符号价值冲击着中国电影的大众属性,造成了电影文化生态的失衡,影响了中国电影的文化公平。现实主义电影以内容为王,提供共通的体验,是一个有效的解决策略。

The commercial and cultural logic of the consumer society has promoted Chinese films to concentrate on the production of symbolic value, forming a new aesthetic form and marketing concept. With the help of the mass media, exclusive cultural groups with unique temperaments have been established around the consumption of film symbols. Symbolic value impacts the public attributes of films, resulting in the imbalance of cultural ecology of films, affecting the cultural fairness of Chinese films. Realistic movies, focus on content, provide a common experience, which is an effective solution strategy.