基于弹幕情感走势下的综艺节目《朗读者》受众影响研究

Research on Audience Influence of Variety Show Declaimer Based on Emotional Trend of Projectile Screen

视频弹幕的出现拓宽了影视研究的固有语境,针对综艺节目《朗读者》建立弹幕情感分析模型,汇总计算各弹幕文本情感值,依据节目出场人物划分研究段落,绘制主客观弹幕百分比堆积图、时间-弹幕情感强度折线图等图表,对《朗读者》受众行为分析提供了更具内在性的思路。"高潮点"是节目中人物引起观众情绪波动之处,该时间段落所呈现的内容往往能够吸引观众或引发情感共鸣。这些打动观众的事件以一定规律编排在节目中,大致形成四种组合模式。其中,"不平凡人+平凡事"还原了名人平实面貌,"平凡人+不平凡事"成就了观众的英雄渴望,这些均是《朗读者》获得赞赏、赢得成功的关键要素。

The appearance of the screen broadens the inherent context of film and television research, the establishment of barrage sentiment analysis model provides a more intrinsic idea for the readers' behavior analysis on Declaimer . Summarize and calculate the text sentiment value of each barrage, and draw the chart of the percentage of the subjective and objective barrage, the time-barrage emotion intensity line chart, etc."High tide point" is where a person in a program causes mood swings in the audience. The content presented in the passage of time often attracts viewers or induces emotional resonance. The events that moved the audience were arranged regularly in the program. Including four combination modes, among them,"unusual people + ordinary things" restores the unpretentious appearance of celebrities."Ordinary people+unorthodox things" achieves viewers' desire for heroes. These are the magic weapons for the success of Declaimer .