修辞手法在汉字标志设计中的应用初探

The Application of Rhetoric in the Design of Chinese Character Logo

修辞手法是文学语言中的精粹,通过研究修辞手法并总结其特点,探索其应用于汉字标志设计的途径和方法。文学修辞中的比喻、拟人、夸张等,利用手法实现"达意传情",给汉字标志设计带来启示和参考,为现代视觉传达设计的创作思维提供了创新基点。

Rhetoric is the quintessence of literary language.By studying rhetorical devices and summarizing their characteristics,this paper explores the ways and methods of applying them to the design of Chinese character logos.In literary rhetoric,metaphor,personification,exaggeration,etc.are used to realize“expressing feelings”,which brings inspiration and reference to the design of Chinese character logos and provides an innovative basis for the creative thinking of modern visual communication design.