创业失败认知对再创业意愿影响的实证研究

An Empirical Research on the Influence of Entrepreneurial Failure Cognition on Re-entrepreneurial Intention

为探讨创业失败后创业者产生差异化再创业意愿的机理,基于创业认知理论,构建了创业失败认知对再创业意愿影响的概念模型。采用情景模拟实验法,通过2×2组间设计和问卷调查数据对研究框架进行验证。实证结果表明,创业失败认知对再创业意愿有显著影响,相对于低创业失败认知,创业失败认知较高的创业者会有更高的再创业意愿;同时,感知风险在创业失败认知对再创业意愿的影响中起中介作用,风险倾向起正向调节作用。这一结果提供了认识创业失败价值的新见解,密切关注创业者的认知因素变化有利于寻找推动再创业的有效措施。

This research discuss the mechanism of entrepreneurs have re-entrepreneurial intention after the startup failed.Based on the theory of entrepreneurial cognition,this paper develops a conceptual model that how entrepreneurial failure cognition influence re-entrepreneurial intention.This research adopted scenario simulation method,verify the research framework via 2×2 between subject design and questionnaire data.Empirical results show that entrepreneurial failure cognition has a significant positive influence on re-entrepreneurial intention.Entrepreneurs who have a high level of entrepreneurial failure cognition tend to have a higher re-entrepreneurial intention relative to those who have a low level.Risk perception plays a mediating role and risk propensity has a positive regulating role in the impact of entrepreneurial failure cognition on re-entrepreneurial intention.The results of the study provide insights on the value of entrepreneurship failure.Paying close attention to the changes in the cognitive factors of entrepreneurs is conducive to finding effective measures to promote entrepreneurship.