用户黏度搭建与维护:心流理论视角下大型邮轮导识系统研究

Building and Maintenance of User Viscosity:Research on Guidance System for Large Cruise from the Perspective of Flow Theory

在心流分支指导设计的介入下,大型邮轮导识系统设计需要充分考虑用户的情感持续性、交互连贯性和文化背景介入等一系列心流体验体系的搭建。基于导识系统功能的完善,为让用户获得更好的海上航行旅游体验和提升邮轮用户粘度,提出以心流体验为导向的大型邮轮导识系统设计策略。

With the intervention of flow branch guidance design,the design of large cruise guidance system needs to fully consider the construction of a series of flow experience systems,such as user's emotional sustainability,interaction coherence and cultural background intervention.Based on the improvement of the function of guidance system,in order to make users get better experience of marine navigation and tourism and improve the cruise user's viscosity,the design strategy of large cruise guidance system oriented by mental flow experience is put forward.