机会共创行为对社会企业成长的影响研究——企业资源的调节作用

Impact of Opportunity Co-creation Behaviors on the Growth of Social Enterprises——Firm Resources as the Moderator

基于社会企业实证研究的薄弱现状以及中国社会企业发展刚刚起步的实践,本文采用机会共创的观点,构建了机会共创行为与社会企业成长关系的理论逻辑,并考察了企业资源对两者关系的影响。基于中国社会企业问卷调查的数据,运用多元线性回归方法,实证检验了机会共创行为对社会企业成长的影响以及企业资源对两者关系的调节作用。研究表明,社会企业与客户的机会共创行为对社会企业成长具有显著的正向影响,但社会企业与投资者的机会共创行为对社会企业成长并没有直接正向影响。进一步发现,企业资源对社会企业与投资者的机会共创行为和企业成长的关系具有负向调节作用。

Based on the weak status quo of social ventures’empirical research and the emerging practice of social ventures in China,it drew on the theoretical perspective of opportunity co-creation to construct a theoretical logic on the relationship between opportunity co-creation behaviors and social enterprises’growth,and furthermore analysed the impact of firm resources on such relationship.Based on the questionnaire survey data in China,the multivariate linear regression method was employed to empirically examine the impact of opportunity co-creation behaviors on the growth of social enterprises and the moderation effect of firm resources on the relationship between them.The results show that opportunity co-creation behavior between social ventures and their customers has a significantly positive impact on the growth of social enterprises,but opportunity co-creation behavior between social enterprises and their investors has no positive effect on the growth of social enterprises.Furthermore,firm resources has a negative moderation effect on the relationship between opportunity co-creation behaviors(between social enterprises and investors)and social enterprises’growth.