新媒体背景下许昌市乡村旅游发展研究

Research on the Development of Rural Tourism in Xuchang under the New Media Background

许昌市乡村旅游开发有地理、交通、资源、政策等有利条件,但同时也存在一些基础设施滞后、环境支持缺失等问题。许昌市乡村旅游新媒体建设已取得一定成就,在新媒体背景下,许昌市政府还需要建立新媒体管理平台,组建乡村旅游"在线客服"、"线上超市",发行"休闲护照",培养应用人才。旅游经营者需要完善新媒体基础设施,创建新媒体合作社,丰富新媒体服务形式,开发新媒体电子商务。

The development of rural tourism in Xuchang has favorable conditions,such as geography,transportation,resources and policies,but there are also some problems such as infrastructure and environmental support.Although the new media construction of rural tourism in Xuchang has made some achievements,under the new media background,Xuchang Government still needs to establish a new media management platform,establish rural tourism"online customer service"and"online supermarket",issue"leisure passport",and train application personnel.Tourist operators need to improve new media infrastructure,create new media cooperatives,enrich new media services,and develop new media e-commerce.