摘要
IN the first half of 2019,Coca-Cola will buy out Costa,a coffee brand owned by British hospitality giant Whitbread Group for US$5.1 billion.This is a clear indication that the world’s largest beverage producer,founded in 1886,is developing rapidly in the direction of“full-range beverage companies”in the face of changing consumer tastes.Coca-Cola forged ties with China 30 years after its founding.In the world’s largest market,Coca-Cola has overcome a mountain of challenges,retained its world-famous reputation with the development of Sino-U.S.relations and China’s reform and opening-up.
