面向困难话题的展教方案策划——以德国曼海姆科技馆啤酒特展为例（英文）

Educational program ideas for a difficult topic: 500 Years of German Purity Law and the Art of Brewing

德国曼海姆科技馆作为致力于科学与工业革命的博物馆,借助不同工作种类的人员配置,演示亲身实践的设施并解释现象背后的原理,在展览中起到了积极调动公众参与的作用。每两年一次的观众调查有助于更好地认识观众,同时也反映了一些常见的问题。以啤酒特展为例,从展教活动的角度,探讨曼海姆科技馆对待困难话题的策略与方案。

In this article,the TECHNOSEUM in Mannheim,a museum for science and the industrial revolution is introduced to outline its special way of handling the visitors through a set of different type of employees,who are working in the exhibition to engage the public by showing hands-on stations and explaining the technology behind them.It is aimed at showing some ideas about challenging topics for educational purpose.Author will briefly introduce the conduction of surveys at first,which is for the purpose of gaining a better understandingof the customers,and shows difficulties with getting to know the"non-visitors",followed with a interpretation of a living example:an exhibition about beer.