城市公共空间电子显示屏:监管困境、协同共治与精细化管理研究

Electronic Display Screen of Urban Public Space: Research on Regulatory Dilemma,Collaborative Governance and Good Management

户外公共空间电子显示屏是近年来新兴的媒体传播模式。本文采用鱼骨分析法分析其发展过程和应用现状,归纳出我国公共空间电子显示屏质量管控薄弱、监管过程中职责不明、多主体利益冲突、与城市环境不协调等问题,继而建立多元主体协同共治机制,最终从城市精细化管理视角提出政策建议。

Electronic display screen of outdoor public space is a new media communication mode in recent years.Using the fishbone diagram to analyze its development and application status,this paper sums up problems including weak quality control,unclarified regulatory responsibilities,conflict of interest among multiple subjects,and discordance with urban environment.Under the mechanism of cooperation among multiple subjects,the author proposes policy suggestions from the perspective of good urban management.