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法国冬奥会场馆的赛后利用模式研究 被引量:10

Study on the Post-games Utilization Model of the Winter Olympics' Venues in France
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摘要 采用文献资料、专家访谈、实地考察等研究方法,分析法国1992年冬奥会场馆的赛后利用模式,探寻其冬奥会场馆的赛后利用特点,为我国冬奥会场馆的赛后利用提供一定的借鉴和参考。研究认为,法国政府将冬奥会场馆的赛后利用定位于为公民提供公共体育服务的综合性平台;法国政府始终确保冬奥会场馆(地)赛后运营中的政府投入;根据冬奥会不同场馆,法国政府在其赛后利用过程中通过有针对性地确立目标客户群体,并在开发利用过程中使其各自形成自身的核心竞争力。 By adopting the research methods of documentary analysis,expert interview and field investigation,this thesis first analyzes the utilization model of the venues after Albertville 1992 Winter Games in France,and then explores the characteristics of their post-games utilization,so as to provide some references for the venues utilization of Beijing Winter Olympic Games in China.According to the research,the French government positioned the post-games utilization of the Winter Olympics venues as a comprehensive platform to provide public sports services for citizens.The French government always ensures the government input in the post-games operation of the Olympic venues.On the basis of the different venues of the Winter Olympics,the French government established target customer groups in the process of post-competition utilization,and formed their own core competitiveness in the process of development and utilization.The French government focuses on establishing the target customer groups and forms its own core competitiveness in the process of development and utilization of post-games venues.
作者 邹新娴 ZOU Xin-xian(Beijing Sport University,Beijing 100084,China)
机构地区 北京体育大学
出处 《体育学研究》 CSSCI 北大核心 2019年第1期33-38,共6页 Journal of Sports Research
基金 国家社科基金项目:2022年冬奥会赛事风险管理研究(项目编号:16BTY016)
关键词 冬奥会场馆 赛后利用 法国 北京2022冬奥会 Winter Olympics'venues post-games utilization France Beijing 2022 Winter Olympics
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