互惠偏好下零售商主导的闭环供应链决策分析

Research on Retailer-led Closed-loop Supply Chain Strategy under Reciprocal Preference

将互惠偏好行为引入到第三方回收模式下零售商主导的闭环供应链中,运用Stacklberg博弈的方法,研究制造商和零售商之间的互惠偏好程度对成员决策行为和收益的影响。研究发现,零售商互惠偏好程度对第三方回收废旧品比例呈正面影响,对产品销售价格成负面影响,对产品批发价格呈正面影响;而制造商互惠偏好程度增加会导致产品批发价格降低;制造商与零售商的互惠偏好程度增加会导致自身收益损失和对方收益增加,但都会给第三方回收商带来更多收益,同样也会带来闭环供应链整体收益的增加。

Introduce reciprocal preference behavior into the retailer-led closed-loop supply chain under the third-party recycling model, use the method of Stacklberg game and study the impact of reciprocal preference between manufacturers and retailers on member decision-making behavior and earnings. The study found that the retailer's reciprocity preference degree has a positive impact on the proportion of third-party recycling of used products, which has a negative impact on the sales price of products, and has a positive impact on the wholesale price of products;and the increase in the degree of reciprocity of manufacturers will lead to lower wholesale prices of products;Increased reciprocal preferences between manufacturers and retailers will result in a loss of their own earnings and an increase in the other party's revenue, but will bring more benefits to third-party recyclers, as well as the overall benefits of the closed-loop supply chain.