“互联网+”背景下体育服务业平台风险预防机制——以健康猫APP为例

Risk Prevention Mechanism of Internet Sports Service Platform

对"互联网+"背景下我国体育服务业平台所面临的风险进行了研究认为:(1)我国体育服务业正处于黄金发展期,也处于发展攻坚期,新型模式正在形成,互联网体育生态圈逐渐成形;(2)互联网+实现了体育服务业平台的创新驱动,创新了新型服务模式,促进了体育供给侧改革,加强了资源整合,加快了用户黏性互动模式的建立;(3)信息数据的安全问题、企业实际运营状况的不确定性、商家及私教的诚信问题给体育服务业平台和公众带来了风险;(4)"互联网+"背景下,体育服务业平台的风险预防机制要从国家、社会、平台、个人四个方面采取措施。

The paper studies the risk of internet sports service platform in China and points out that:(1)China's sports service industry is in the prime time of development as well as the time of difficulty and the Internet sports ecological circle is gradually formed;(2)the Internet has realized the innovation drive of the sports service platform,innovated the new service mode,promoted the sports supply-side reform,strengthened the resources integration and accelerated the establishment of the user viscous interaction mode;(3)the security of information data,the uncertainty of the actual operation of the enterprise,the credibility of the merchant and the private coaches have brought about risks to sports service platform and the public.(4)the risk prevention mechanism of internet sports service platform should be taken from four aspects,i.e.,country,society,platform and individual.