宁波公共标志图形与城市意象关系的研究

RESEARCH ON THE RELATIONSHIP BETWEEN PUBLIC LOGO GRAPHICS AND URBAN IMAGE IN NINGBO

分析公共标志在宁波特色城市意象构建中的作用与影响。文章选择宁波商业、行政、交通、文化、教育及旅游等六个方面的公共标志图形,并收集城市意象相关文献,结合问卷调查法、内容分析法进行了研究。研究结果显示,宁波公共标志图形与宁波城市意象结合度越高可识别性也越高,与城市意象的结合度越低,可识别性也越低。因此城市公共标志设计要结合城市独特的历史文化特征,才能提高城市给人们的良好意象。

Analyze the influence and role of public signs in the construction of the distinctive city image of Ningbo.The paper selected the public logos from six fields-business,administration,transportation,culture,education,and tourism-of Ningbo,and collected the literature related to the city image.After the preparation above,the dissertation adopts the questionnaire and content analysis method as the research methodology.The research results showed that the higher the degree of integration between Ningbo public logos and Ningbo city images,the higher the identifiability and vice versa.Therefore,the design of urban public signs should be based on the unique historical and cultural characteristics of the city,so as to improve the good images of the city.