基于SWOT理论分析的邳州泥玩具再设计研究

STUDY ON REDESIGN OF PIZHOU CLAY TOYS BASED ON SWOT ANALYSIS

针对SWOT分析法应用于产品开发实践的趋势以及手工艺类非物质文化遗产创新发展的需求,以邳州泥玩具为样本,进行再设计研究。通过田野调查和SWOT分析,论证WO战略符合邳州泥玩具的发展现状与未来需求。提出功能再审视、题材再发掘、造型再呈现和材质再改良是邳州泥玩具得以转变、延伸和提升的重要路径。为民间手工艺品或者类似产品设计提供参考。

In view of the trend of application of SWOT analysis in product development practice and the need of innovative development of handicrafts intangible cultural heritage.It aims to study the redesign of Pizhou clay toys as an example.Based on the field investigation and SWOT analysis,the paper puts forward that the WO strategy conforms to the current situation and demand of Pizhou clay toys.It proves that functional re-examination,theme Re-discovering,model re-shaping and material re-improvement,which are important paths for Pizhou clay toys to be transformed,derived and upgraded.This paper would be hoped to provide references for the design of folk handicrafts or similar products.