西藏藏语文传媒建设策略研究

On the Construction Strategy of Tibetan Language Media in Tibet

藏语文传媒是西藏自治区主流媒体的重要组成部分。其建设成败与否、优劣与否,作用发挥的好与坏,不仅关系到传媒生态的健康有序发展,也直接关系到党的民族事业的发展。藏语文传媒在坚持正确舆论导向、丰富宣传内容、创新技术手段、锤炼业务能力的同时,还需要考虑到传媒行业在西藏践行"群众路线"的特殊性、优秀藏语文作品翻译的重要性、发展新型藏语文主流媒体的必要性。

The paper discusses how to further develop Tibetan language media and play the leading role of the media on the basis of protection and use of Tibetan language during the last 60 yeas since the peaceful liberation in Tibet.Tibetan language media is an important component of the mainstream media in the Tibet Autonomous Region.The success and quality of it not only related to the healthy and orderly development of the media ecology,but also directly related to the development of the party’s national cause.The Tibetan language media shall adhering to correct public opinion orientation,enrich propaganda content,innovate technical means and cultivate business capabilities.It also considers the special role of practicing the Mass-line policy,the significant of translation of excellent work of Tibetan language,and the necessity of developing a new type of Tibetan language media in Tibet.