亳州白酒产业发展现状与对策研究

Research on the Status Quo and Countermeasures of Bozhou Liquor Industry Development

本文以亳州地区白酒产业为研究对象,分析当前亳州地区白酒发展的生产状况、生存之道、经营策略,并以亳州的龙头企业古井贡酒公司以及古井镇集聚的一批中小酒厂为视角,探索当前白酒市场的发展现状以及存在的问题,并提出一些针对性的意见和建议。

This paper analyzes the current production status,survival path and management strategy of liquor development in bozhou area,and analyzes the current development status and existence of liquor market from the perspective of Gujing,a leading enterprise in bozhou,and a group of small and medium-sized wineries gathered in Gujing town.Explore the current development status of the liquor market and the existing problems,and put forward some targeted opinions and suggestions.