红路彩带中国游:中国红色长征路全域旅游发展新战略探析

China Tour of Red Road and Color Belt: The New Strategy of Comprehensive Tourism Development of China's Red Long March Road

"需求品质化"和"发展全域化"是"十三五"期间我国旅游业发展的重要方向。在"一带一路"背景和"全域旅游"视角下,以红军长征路为主线,深度挖掘和整合二万五千里红军长征路上能为旅游服务的一切资源,构建以"红路彩带,美丽中国"为核心的中国红色长征路全域旅游发展新战略,不仅是对我国国内旅游资源重新整合的提升创新,也是我们面对国际国内旅游市场重新树立的中国文化旅游新符号。

Requirement quality and integrated development are the important orientation of China’s tourism development in the 13th Five-Year Plan period. Under the background of “the Belt and Road” and the guidance of the new concept of “comprehensive tourism”,standing at the height of “Red gene, make China more beautiful and colorful”,the author put forward that based on the red army’s long march road, we should excavate deeply and integrate all tourism resources,and construct a new strategy of comprehensive tourism development of China’s Red Long March Road, which is not only the creation and integration of the domestic tourism resources, but also the new established symbol of Chinese cultural tourism when we face the international and domestic tourism market.