都市报使用“媒体大脑”的动因与伦理研究

Research of the Motivations and Ethics of Metropolitan Newspapers Using“Media Brain”

"媒体大脑"是一个媒体人工智能平台,它的诞生标志着我国传媒进入"媒体大脑"时代。它具有覆盖新闻全链条、生产MGC新闻、精准个性化定制、场景化传播等新特点。都市报基于发展平台型都市报、推行算法新闻、重夺话语权、解决版权硬伤以及提高工作效率等动因,可选择使用"媒体大脑",但会存在"当下主义"与"新闻专业主义"、技术控制新闻来源与人为核查真实性、都市报人何去何从等伦理问题。都市报要加盟"媒体大脑"与之分工合作,逐步强化"媒体大脑"的新闻挖掘和写作能力,实现传统报人和人工智能机器人联合推出既有深度又有温度及时效的新闻报道,促进人机协同和媒体融合发展。都市报要充分利用"媒体大脑"的监测作用和加强新闻真实性的核查力度,体现都市报专业权威的公信力品牌效应。

“Media Brain”is a platform of media artificial intelligence,whose birth marks the entry of Chinese media into the era of“Media Brain”.It has new features such as covering the whole news chain,producing MGC news,precise personalized customization and scene communication.Met.ropolitan newspapers can choose to use“Media Brain”based on motivations including,the development of platform-based metropolitan newspapers,the implementation of algorithm news,restoring the right to speak,resolving copyright issues and improving work efficiency.However,there will be ethical issues such as“presentism”and“journalistic professionalism”,technological control of news sources and artificial verification of authenticity,and the direction of metropolitan newspapers.Metropolitan newspapers should join“Media Brain”and cooperate with it,gradually strengthen the ability of“Media Brain”in news mining and writing,jointly release news reports with depth,warmth and timeli.ness by traditional newspapermen and artificial intelligence robots,and promote the development of man-machine cooperation and media integration.Metropolitan newspapers should make full use of the monitoring role of“Media Brain”and strengthen the verification of news authenticity,so as to reflect the effect of brand credibility of the professional authority of these newspapers.