创新汉字文化传播方式探析——以《汉字》巡展为例

Analysis on Innovating the Communication Mode of Sinogram Culture——Taking the Chinese Characters Touring Exhibition as an Example

在世界四大古文字中,汉字是唯一没有中断、延续发展至今的文字。汉字文化传播早在公元前就开始了。随着全球化的加速,文化交流的日益频繁,科学技术的飞速发展,传统的传播方式已无法满足当前汉字文化传播的要求,迫切需要创新。首先,要全面分析当前汉字文化传播方式存在的问题;其次有针对性地从围绕破解制约因素、受众需求、传播手段等方面提出创新的方式;再次,通过中国文字博物馆《汉字》巡展的例子,对如何创新汉字文化传播方式进行实践分析和总结。

Among the four ancient scripts in the world,Chinese characters are the only words that have not been interrupted and continue to develop till today,which has a history of 5,000 years.In fact,the spread of Sinogram culture began as early as before the Christian era.With the acceleration of globalization,the increasing frequency of culture communication,and the development of science and technology,the innovation is urgently needed as the traditional communication model is unable to meet the requirements of the current cultural communication of Chinese characters.Firstly,it is necessary to comprehensively analyze the problems existing in the current Sinogram culture communication mode.Secondly,it should propose innovative ways from the aspects of cracking constraints,the audience needs and the means of communication.Thirdly,it should give practical analysis and summary,through the example of the Chinese Characters touring exhibition by the National Museum of Chinese Characters,on how to innovate the communication model of Sinogram culture.