杭州城市文化传播与对策研究

A Study on the Problems and Countermeasures of Urban Cultural Communication in Hangzhou

文章阐述了城市文化研究的源起与发展,分析杭州城市文化宣传缺乏历史广度与深度、没有形成系列专题、没有普通联系市民,以单一官方为主的宣传,缺少互动;提出杭州城市宣传应该从加深杭州形成发展的历史纵深感,植入人文情怀,形成系列宣传,加强两微一端新媒体宣传,改变传播方式:由官方转向大众、由集中转向连贯;形成城市宣传合力的对策及建议。

This paper expounds the origin and development of urban culture research,and analyzes the lack of historical breadth and depth,a series of themes,the interaction with the public and diversified propaganda methods in Hangzhou s urban cultural communication.It also puts forward that we should deepen the historical depth of Hangzhou s formation and development,implant humanistic feelings,form a series of propaganda activities,increase the publicity of the new media including Weibo,WeChat and mobile client,as well as convert official and intensive propaganda into public and coherent propaganda.Thus,the countermeasures and suggestions of the city propaganda can be summarized.