基于共词分析的国内“边境旅游”热点研究

A Research on the Hot Topics of Domestic Border Tourism Based on Co-word Analysis

为深入了解和直观展现边境旅游研究领域的热点主题及其发展动向,文章以1993-2018年CNKI刊载的边境旅游研究的205篇期刊论文为样本文献,利用共词分析方法对样本文献关键词进行词频分析、聚类分析、多维尺度分析和战略坐标分析,又借助Excel、Bicomb和SPSS软件对研究结果进行知识图谱呈现。结果显示边境旅游发展现状及问题、发展思路和模式是目前整个领域的主要问题,随着边境旅游实践活动的丰富将成为未来研究的重点和热点;边境地区边贸活动、旅游资源开发、产品设计、市场分析等相关问题已经受到学者的关注和重视,研究内容渐趋成熟,需要寻找新的切入点来体现边境旅游特色;边境地区跨境合作问题开始崭露头角,将成为未来边境旅游研究的重要方向。

In order to deeply understand and intuitively show the hot topics and the development trendof border tourism researches, the thesis studieson 205 papers of Border Tourism published in CNKI from 1993 to 2016. Word frequency analysis, cluster analysis, multidimensional scale analysis and strategic coordinate analysis are carried out for the keywords of sample literatures by using the method of co-word analysis. The knowledge maps of the resultsare displayedwith the help of Excel,Bicomb and SPSS software.Finally, the results show that:(1) Themajor concerns in the whole fieldare the status quo of border tourism development, the current problems,thedevelopment ideas andmodelsfor development .Theywill become the focus and hot spotsof future researcheswith the richness of border tourism practice;(2) Border trade activities, tourism resources development, product designs, market analysis and other related issues had been paid attention to. The research contents graduallyturn to be mature. There is a need to find a new entry point to reflect the characteristics of border tourism;(3) The cross-border cooperation isemerging,which will become an important direction for future border tourism researches.