摘要
ZAKER新闻是时下阅读流行的新新媒介,其线上社区的社交阅读方式较为典型。社交阅读是新技术媒介演化的产物。社交阅读在虚拟的空间重组人际关系,是社交关系在阅读中的延伸。读者是阅读的中心,是阅读文本的主导者。同时,阅读的功能发生变化,知识汲取与社会交往并置,人们的阅读社交化倾向明显,阅读传播方式由单向传播转向沉浸传播。
ZAKER News is a popular new new media for reading nowadays, and its online community’s social reading style is representative. Social reading is the product of the evolution of new technological media. Social reading restructures the interpersonal relationship in virtual space, which is the extension of social relationship in reading. The reader is the center of reading and the leader of the text. At the same time, the function of reading has changed, and the knowledge acquisition is juxtaposed with social interaction. People tend to read socially, and the way of reading communication has changed from one-way communication to immersive communication.
作者
杜耀宗
DU Yaozong(School of Journalism and Communication, Anhui University, Hefei 230601, China)
出处
《合肥工业大学学报（社会科学版）》
2019年第1期86-90,共5页
Journal of Hefei University of Technology(Social Sciences)
关键词
社交阅读
新阅读媒介
个性化文本
social reading
new reading media
personalized text
