分享经济企业商业模式创新:机理与路径研究

The Theory and Path of Business Model Innovation of Sharing Economy Enterprises

分享经济依托"互联网+"技术,通过构建分享平台实现了闲置资源在供给侧和需求侧的精准匹配和高效流通,获得了巨大发展,引起了业界和学界的广泛关注。明晰商业模式创新的机理与路径,可以探究分享经济企业获取卓越竞争优势的来源,及其商业模式创新的关键。文章从分享经济参与主体的视角,研究了分享经济企业打造无边界供给体系、新零售业务体系、多元化盈利体系和差异化价值体系的商业模式创新路径,提出了新时期创业企业商业模式创新的建议,即以供给创新、营销创新、盈利创新和服务创新触发、带动、推进、促使商业模式创新。

The sharing economy relies on the “Internet plus ”technology.Thnough constructing the sharing platform,realizing the precise matching and efficient circulation of idle resources between the supply side and the demand side,it gets great development and arouses widespread concern from the industry and academia.By clarifying the theory and path of business model innovation,we can explore the source of sharing economy enterprises competitive advantages and the key to business model innovation.The paper,from the participants perspective of sharing economy,researches on the path of business model innovation of sharing economy enterprises by building borderless supply system,the new system of retail business,diversified profit system,and differentiated value system.Then it puts forward suggestions for business model innovation of Start-up enterprises in the new era.That it includes the following ways:through supply innovation,marketing innovation,service innovation and profitability innovation to promote and trigger business model innovation.