基于眼动实验与层次分析法(AHP)的设计方法研究

Research on Design Method Based on Eye Movement Experiment and Analytic Hierarchy Process (AHP)

探讨设计过程中眼动实验与层次分析法分析结果对比.通过眼动仪等设备,以哈尔滨凯德广场的部分店铺的店面设计为媒介,对商场中的部分相同类型的服装店面的设计进行眼动实验.随后,通过对年轻人群的取样调查,用层次分析法统计出最受欢迎的店面设计.结果表明,在各个分析要素中,层次分析法的结果与眼动实验结果基本相同,层次分析法在数据直观性方面更有优势,眼动实验对于最终结果的判断更加直观.

To compare the results of eye movement experiment and analytic hierarchy process (AHP) in the design process,taking the design of some stores in Kaide Square of Harbin as the medium. eye movement experiment was carried out on the design of some clothing stores of the same type in the shopping mall by using eye movement instrument and other equipment Subsequently,through the sample survey of young age group,the most popular store design was calculated by AHP.The results show that the results of analytic hierarchy process are basically the same as those of eye movement experiment.Analytic hierarchy process has more advantages in data visualization and eye movement experiment is more intuitive in judging the final results.