网络文学作品全版权运营探究

Research on the Whole Copyright Operation of Online Literature

网络文学经过20年的发展,以优质内容资源为核心的全版权运营顺势而生,其主要表现为:以内容资源的构建为核心竞争力,以品牌矩阵拓展运营渠道,全版权运营成为网络文学新的盈利突破点。目前,全版权运营具有"闭环式"经营与"开放式"经营并存、版权改编的主要方向为影视产业、现实类作品偏少等特征。要实现网络文学全版权运营的健康发展,要采取提高内容端的质量、以文化记忆打开全版权运营的新视角,优化管理避免IP囤积等措施。

After 20 years of development, online literature has created a whole copyright operation with high-quality content resources at its core.Taking the construction of content resources as its core competitiveness and expanding its operation channels with a brand matrix, the whole copyright operation has become a new profit breakthrough for online literature.At present, its characteristics include the coexistence of “closed-loop” and “open-ended” operations and the lack of realistic works, and the main direction of copyright adaptation is the film and television industry. For a healthy development of the whole copyright operation of online literature, it is necessary to take measures to improve the quality of content, to present a new perspective on copyright operation with cultural memory, and to optimize management to avoid IP hoarding.