摘要
采用文献资料法,在认识体育网络游戏的特点与价值的基础上,分析体育网络游戏的文化内涵及其传播途径,研究认为:体育网络游戏的文化内涵主要通过游戏载体、游戏设计及游戏玩家等方面体现。体育网络游戏主要通过游戏的运营、内容设计、不同主体之间的互动交流等途径进行文化传播。
Based on the research of the characteristics and value of sports online games,this paper analyzes the cultural connotation of sports online games and its transmission methods by using the methods of literature review.The research has shown that the cultural connotation of sports online games is mainly reflected in game carriers,game design and game players.Sports online games mainly carry out cultural communication through the operation of games,content design,and interaction between different subjects.
作者
冯巍
FENG Wei(Physical Education Department,Communication University of Zhejiang,Hangzhou 310018,China)
出处
《浙江体育科学》
2019年第2期11-14,27,共5页
Zhejiang Sport Science
关键词
体育网络游戏
文化内涵
文化传播
sports online games
cultural connotation
cultural communication
