全球化视域下文化认同建构与文化产业发展研究

Cultural Identity Construction and Cultural Enterprise Development in the Context of Globalization

全球化语境下,文化霸权国家通过种种文化产业战略实行对发展中国家意识形态领域的占领,不仅直接对发展中国家的民族文化产业造成极大威胁,而且也正在不断瓦解着文化认同及民族凝聚力,以"引诱认同"的方式引发了发展中国家的认同危机。当今的全球文化博弈以文化"产业化"形态推行,承载着意识形态的文化产业不仅能够实现经济利益的获得而且发挥着重要的政治影响力,全球各个国家的经济与价值观之争正在围绕文化产业全面展开,因此,我们必须依托自身悠久的历史传统,积极寻求并推进适合我国国情的文化产业发展道路,捍卫民族文化独立,凝练价值共识,提升文化软实力,强化文化认同。

In the context of globalization,culturally dominant countries occupy the ideological field of developing countries through various cultural strategies.It not only directly carries out great threat to the national cultural development of developing countries,but also disrupts the cultural identity and national cohesion.It further leads to identity crisis in the post-developing countries by way of “lure of identity”.Nowadays,the global cultural game is carried out in the form of cultural “industrialization”.The cultural industry which carries ideology can not only achieve economic benefits,but also create significant political influence.The global economic and value competition is focusing on the cultural industry.We must actively seek and promote the development of cultural industries suitable to our national conditions on the basis of our long historical tradition.Only in this way can we defend out national cultural independence,consolidate value consensus,enhance our soft cultural power and strengthen our cultural identity.