高校共青团在新媒体背景下话语权构建的时代逻辑和转型策略探析

On the Times Logic and Transformation Strategy of the Construction of Discourse Right of the Communist Youth League in Colleges and Universities under the Background of New Media

新媒体技术的快速发展与普及,极大改变了社会大众尤其是高校青年学生的生活方式与思想观念。将思想政治工作与新媒体技术相结合,增强在高校青年学生工作中的话语权,是当前高校共青团的主要任务与挑战。为更好适应新媒体时代对共青团工作的新要求,必须做到创新工作手段,合理运用新媒体技术;加强网络监管,营造健康网络文化;发挥传统优势,搞活线上线下联动;加强队伍建设,提高新媒体能力。

The rapid development and popularization of new media technology has greatly changed the way of life and ideology of the general public,especially young college students.It is the main task and challenge of the Communist Youth League in colleges and universities to combine ideological work with new media technology to enhance the voice in the work of young students in colleges and universities.In order to better adapt to the new requirements of the new media era for the work of the Communist Youth League,we must innovate working methods and rationally use new media technologies.Strengthen network supervision and create a healthy network culture.Give full play to the traditional advantages and enliven the online and offline linkage.Strengthen team building and improve new media capabilities.