审美资本主义的本质厘析:资本与审美的“共谋”

Aesthetic capitalism: “Collusion” between capital and aesthetics

随着消费社会的蓬勃发展,审美景观不断涌现,审美日益成为资本主义经济发展的重要因素。中西学者共同指认21世纪以来的资本主义迎来了新的发展阶段——审美资本主义。审美资本主义阶段表征为商品的功能性价值与趣味性价值相结合,空间布局与景观呈现相结合,视觉体验经济兴盛;其内在机制乃是资本与审美之间的一种以资本逐利为根本目的、以想象为中间环节的"共谋"关系。在现代性意义上,资本与审美相互抵牾,但在当今时代,由于资本捕捉到人性中日益增长的对美的需求并加以利用,以及审美趣味的想象性与无限性契合了资本永无止境的自我增殖的本性,资本与审美达成"共谋",形塑着审美资本主义。从马克思的资本逻辑批判理论出发,审美资本主义既是资本主义实现自我创新、自我修复的一种重要方式,也意味着资本向自我否定、自我毁灭的深层迈进。

The development of consumer society gives rise to aesthetic capitalism.Aesthetic capitalism is characterized by an integration of function and aesthetics,and of spatial layout and landscape.In terms of modernity,capital and aesthetics are at odds;however,they“collude”because aesthetics complies with the value increment of capital.From the perspective of Marx's critical theory of capital logic,aesthetic capitalism is an innovation as well as a self-denial of capitalism.