考虫英语网络品牌推广策略研究

Research on Network Brand Promotion Strategy of Kaochong English By

科技的发展带动了教育行业的网络化,网络培训行业作为一个新兴行业,机遇与挑战并存。在互联网时代背景下,借助IP经济、新媒体的推广,为考虫制定品牌推广的策略,能够有效地提高考虫品牌的知名度、推广其品牌价值、树立企业的良好形象。

The development of science and technology has promoted the cyberization of education industry. in the As an emerging industry, opportunities and challenges coexist. Online Training and education industry. Under the background of Internet era, with the help of IP economy and new media promotion, a strategy of brand promotion is developed for Kaochong English,to be able to effectively improve the reputation of Kaochong brand, as well as to promote its brand value and establish a good company image.