“一带一路”背景下大学生跨文化商务交际能力的培养

Cultivation of Cross-Cultural Business Communication Ability of College Students in Context of “Belt and Road”

2013年习近平总书记提出的"一带一路"倡议为全球治理体系的变革与完善提供了新的探索方向。目前,全球已有百余国家与国际组织参与其中,这对世界各国密切合作、共同发展的重要作用不言而喻。"一带一路"的提出为我国跨文化交际人才提供了更多的发展机会以及更高的要求和挑战。从"一带一路"背景出发,对新发展环境下我国大学生跨文化商务交际能力的培养进行分析,提出相关教学建议。

In 2013, General Secretary Xi Jinping proposed the Belt and Road Initiative to provide a new exploration direction for the reform and improvement of the global governance system. At present, more than 100 countries and international organizations have participated in the process, and the important role of close cooperation and common development for all countries is self-evident. The "Belt and Road" offers more development opportunities and higher requirements and challenges for intercultural communication talents in China. Based on the background of "Belt and Road", this paper analyzes the cultivation of intercultural business communication ability of Chinese college students under the new development environment and puts forward relevant teaching suggestions.