公共档案馆微信平台推文内容研究

Research on Tweet Content in WeChat Platform of Public Archives

文章首先介绍了档案馆微信平台建设的背景、调研方式和数据来源;然后从平台功能、内容维度和传播效果三个方面分析吴江通推文内容建设;最终提出微信平台推文应设立高级平台、注重人工互动、注重文章分类、打造栏目特色等建议,旨在通过运用网络调研的方法,为公共档案馆微信公众号的发展提供参考。

Firstly, the paper introduces the background, research methods and data sources of the WeChat platform construction of public archives. Secondly, it analyses the content construction of Wu Jiangtong's tweets from three aspects: platform function, content dimension and dissemination effect. Finally, it puts forward some suggestions that WeChat tweets should set up a high-level platform, pay attention to manual interaction and article classification, and create column characteristics, aiming at using network research methods to provide reference for the development of WeChat public accounts of public archives.