湖南武陵源景区旅游活动周末效应的测定

On Weekend Effect Determination of Tourism Activities in Wulingyuan Scenic Area in Hunan

旅游作为一种日常休闲活动,受作息制度和假日安排的影响。旅游活动周末效应的概念,特指双休日景区客流量远高于普通工作日的现象,依据2011-2012年各周实时滚动数据,对湖南武陵源景区周末效应进行了定性观察、定量测算及频率分布统计,结果显示:年内普通周周六客流量均高于周日客流量,工作日内客流量周五最高;周末效应均值季节性差异显著,淡季高于平季,平季高于旺季;周末效应频率分布存在淡旺季差异,旅游淡季与旺季下的周末效应基本符合正态分布;旅游活动平季,周末效应呈偏态分布。实证研究表明,景区旅游确实存在显著的周末效应,该发现可对景区客流量分流调控及相关服务与接待工作提供参考。

As a daily leisure activity,tourism is affected by work and rest schedule and holiday arrangement.Weekend effect determination of tourism activities refers to the phenomenon that residents are more likely to travel over the weekends.Based on the related data of every week from 2011 to 2012,the research implements qualitative observation,quantitative measurement and frequency distribution statistics on the weekend effects of Wulingyuan Scenic Area.The results show that:The number of visitors on Saturday is higher than that of Sunday,and the number of visitors on Friday is the highest during the working days;there are seasonal differences of mean value over the weekend effects,for the off-season is higher than the shoulder seasons,which is higher than the peak seasons;the frequency distribution of weekend effect is different in peak and low seasons,and the weekend effect of tourism in low and high seasons basically conforms to the normal distribution;in shoulder seasons,the weekend effect is in skewness.The empirical study shows that the tourism in the scenic area does have a significant weekend effect,and this finding can provide a reference for the regulation of tourist flow diversion and the related services and reception work.