符号学视域下娄底旅游宣传片文化传播研究

Studies on Cultural Communication of Loudi Tourism Videos from the Perspective of Semiotics

作为一种有效的传播形式,旅游宣传片将旅游地美丽的风景全景式地展现给观众的同时,也将本地域文化大餐潜移默化地呈现在观众面前。通过搜集多部娄底旅游宣传片,从符号学视角对其影像符号表征,符号意义的生成以及符号背后的文化内涵进行探讨,得出娄底旅游宣传片成功的原因。

As one of the most effective forms of communication,tourism publicity videos not only present the beautiful scenery of tourist destinations to the audience in a panoramic manner,but also present the regional cultural feast in front of the audience in a subtle way.Through the collection of several tourism promotion videos of Loudi,this paper discusses the image symbol representation,the generation of symbol meaning and the cultural connotation behind the symbols from the perspective of semiotics,and then concludes the reasons for the success of tourism promotion videos of Loudi.