基于汽车营销与服务专业“四维一体”教学模式研究

Research on "Four-dimensional Integration" Teaching Mode Based on Automobile Marketing and Service Specialty

文章以汽车营销与服务专业为例,从我院该专业教学过程中存在的问题出发,在分析职业岗位分布、职业发展路径的基础上,结合目前的岗位需求,提出了符合我院学生的"四维一体"教学模式,并对该教学模式的具体内容、实施办法进行了阐述。

This paper takes the automobile marketing and service specialty as an example, starting from the problems existing in the teaching process of the specialty in our college, and based on the analysis of the distribution of professional posts and career development paths, and combining with the current job demands, puts forward the "four - dimensional integration" teaching mode that conforms to the students in our college, and expounds the specific contents and implementation methods of this teaching mode.