浅析广播电视行业多元化融资体系的建立

Analysis on the Establishment of Diversified Financing System in the Broadcasting and Television Industry

广播电视台进行业务剥离后,经营性业务进入转型期。广电行业目前处于下行周期,仅靠收入已经无法完成转型,需要进行外部融资来保证企业发展。在进行外部融资时,应根据不同公司的经营情况确定最适当的融资方式,在企业集团形成多元化的融资体系,为企业集团的发展助力。

After the radio and television station divested its business,its business operation entered a transition period.The broadcasting and TV industry is currently in a down cycle,and it is impossible to complete the transformation by revenue alone.External financing is needed to ensure the development of the enterprise.In the case of external financing,the most appropriate financing method should be determined according to the operation of different companies,and a diversified financing system should be formed in the enterprise group to help the development of the enterprise group.